Mission » Our Mission

Our Mission

KOR's Mission

Call us water advocates. We celebrate and treasure water by creating the world's most stylish, functional personal hydration products. We call our approach, "Better Me, Better World" because we believe you can make a difference without giving up everything you love. Through our Thirst for Giving™ program, we seek to engage consumers on critical water-related issues of container recycling, ocean and watershed protection and the global water crisis.

Our Principles
Giving Back

We believe passionately in the importance of clean water to human health and to the health of our planet. Through our Thirst for Giving™ program, we donate a percentage of sales to a select group of non-profits focused on water-related causes. In addition to providing funding, we seek to raise awareness an engage the public on these water issues.

Sustainable by Design

We believe that well-made, beautifully designed products are inherently more sustainable than commodity products that are quickly discarded and end up in landfills.

Health Matters

Proper hydration is crucial to your health, but what you hydrate with matters too. That's why we make all our products with health-safe materials such as Eastman Tritan™ and food-grade stainless steel.